Product Safety

The General Product Safety Regulation (GPSR) — Regulation (EU) 2023/988 — came into force on 13 December 2024, replacing the General Product Safety Directive (GPSD) 2001/95/EC after more than two decades. For any business placing consumer products on the EU market, this is not an incremental update. It is a comprehensive rewrite that introduces new…

1. Introduction If you are importing physical products into the European Union, compliance with EU product safety law is not optional — and the consequences of getting it wrong range from market withdrawal orders to criminal liability. The regulatory landscape has shifted substantially in recent years, and 2026 marks a pivotal moment: the General Product…